Summary
Contents
Subject index
This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues that service firms must address to sustain advantage in the new experience economy.
A Critical Evaluation of the New Service Development Process: Integrating Service Innovation and Service Design
A Critical Evaluation of the New Service Development Process: Integrating Service Innovation and Service Design
Two dramatic developments in the business environment have changed the competitive landscape for most businesses during the past several decades. First, the service sector has emerged as modern Western economies have shifted from product-driven markets to information-based, service-driven markets. This emergence is further illustrated through the entry of manufacturing organizations such as IBM, General Electric, and General Motors into business and financing services. Second, we recognize that the ongoing development of new products and services is critical for competitive survival. These developments, in particular, are now prompting research on ...
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