Exploring the theme of the putative transformation of political modernity under the impact of "new" media, this book adopts a questioning approach to the ways in which cultural and technological factors are affecting the temper of political life, and reflects the variety of normative thinking about and empirical research on the changing character of politics in mediatized cultures. New Media and Politics examines: the extent to which commercial populism now dominates electoral and other political discourses; the ways in which the functions of leadership, government and political parties are modified by different forms of both old and new media; the democratic or undemocratic import of such changes; and the ways in which the dominant territorial paradigm of politics is challenged by the space and time devouring capacities of electronic media.

The Transformation of the Political Audience?

The Transformation of the Political Audience?

The transformation of the political audience?


This chapter discusses the attitudes and approaches of young people to democratic political participation, with particular reference to political communication, in order to examine the under-researched notion of the political audience. Starting from the widely discussed idea that certain forms of political practice are in ‘crisis’, it examines some of the central issues in this debate and thus what might be read as the tensions between modern and postmodern readings of contemporary politics. The argument is contextualized by reference to what are best seen as cultural developments in the social environment of young people (amongst others) – most notably the emergence of media cultures and what have been called ‘promotional cultures’ (Axford and Huggins, ...

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