Summary
Contents
Subject index
Gareth Morgan’s monumental book, Images of Organization, revolutionized the field of organization theory. In honor of Morgan’s classic text, this edited volume, Exploring Morgan’s Metaphors: Theory, Research, and Practice in Organizational Studies, illustrates how Morgan’s eight metaphors inform research, practice, and organizational intervention in a variety of contexts. Including contributions from well-known experts in their fields, specifically, Joep Cornelisen, Cliff Oswick, David Grant, and Gareth Morgan, this new text offers fresh perspectives and sets forth new metaphors for conceptualizing organizations in today’s workforce. Readers will gain insights and guidelines into the different ways that Morgan’s metaphors and metaphorical thinking can be used to better understand organizational life, as well as how to study and develop organizations.
Approaches to Using Metaphors in organizational analysis Morgan’s Metaphors and Beyond
Approaches to Using Metaphors in organizational analysis Morgan’s Metaphors and Beyond
Key Learning Points
- Understand that Morgan’s metaphors as well as any other metaphors can be used in several different ways in both developing and researching organizations.
- Know that there is not any one approach to using metaphors that is always the best one; which approach is most relevant depends on what you want to achieve.
- Identify six ideal-typical approaches to how to use metaphors in organizational analysis: A) the color map approach; B) the colored lens approach; C) the pigeon-holes approach; D) the self-diagnosis approach; E) the eye-opener approach; and F) the cognitive innovation approach.
- Realize that metaphors can, when used in organizational analysis, have different ...
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