• Summary
  • Contents
  • Subject index

Moderating Focus Groups is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard A. Krueger offers scores of tips and sound advice on how to become a master in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use, and strategies for handling difficult situations. Rookie moderators will find this book is an invaluable guide, and veteran moderators will discover tips and strategies for honing their skills.

People Problems
People problems

What makes moderating so interesting is the people. Each focus group is new and unlike the one before. Moderators will encounter a variety of situations that are brought about by the participants—something they do, something they ask, or something they want. Failure to respond can jeopardize the discussion, and making the wrong response can limit the results of the focus group. Here are some of the people problems we've encountered.

Participant Behavior

One exciting aspect of focus group discussions is that they bring together a variety of people with differing backgrounds and characteristics. Sometimes, however, individual characteristics can present special problems for the moderator.

In our experiences with focus group interviews, we've met six types of participants who ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles