Previous Chapter Chapter 9: People Problems Next Chapter

  • Citations
  • Add to My List
  • Text Size

People Problems
People problems

What makes moderating so interesting is the people. Each focus group is new and unlike the one before. Moderators will encounter a variety of situations that are brought about by the participants—something they do, something they ask, or something they want. Failure to respond can jeopardize the discussion, and making the wrong response can limit the results of the focus group. Here are some of the people problems we've encountered.

Participant Behavior

One exciting aspect of focus group discussions is that they bring together a variety of people with differing backgrounds and characteristics. Sometimes, however, individual characteristics can present special problems for the moderator.

In our experiences with focus group interviews, we've met six types of participants who ...

Looks like you do not have access to this content.


Don’t know how to login?

Click here for free trial login.

Back to Top

Copy and paste the following HTML into your website