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In: Moderating Focus Groups

Chapter 8: Problems Encountered by Moderators

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Problems Encountered by Moderators
Problems encountered by moderators

There's a game that parents sometimes play with their children. It's a version of “let's pretend” whereby the parent asks the child what he or she would do if certain events occurred. “Suppose that you were home alone and a stranger came to the door. What would you do?” “Suppose that Mom fell and was unconscious. What would you do?” By thinking about possible responses, the child learns options to guide behavior for future events. The child also learns principles that might apply in new situations when there are variations of the rules. In much the same way, there are a number of rather predictable problems that occur in focus groups. By ...

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