• Summary
  • Contents
  • Subject index

Moderating Focus Groups is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard A. Krueger offers scores of tips and sound advice on how to become a master in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use, and strategies for handling difficult situations. Rookie moderators will find this book is an invaluable guide, and veteran moderators will discover tips and strategies for honing their skills.

Roles of Moderators
Roles of moderators

Occasionally, the moderator will choose to take on a specific role in the focus group interview. This role or style is selected because it creates an ambience that influences how participants share information. Moderators often have a preferred style, and it is unknown how successfully we can shift from our preferred role to another assumed role. It has been our observation that those who are successful with a particular role should generally stay consistent within that role. Our guiding principle for beginning moderators is to build on your existing strengths. The main roles are discussed here.

Seeker of Wisdom

This moderator is out to obtain understanding, ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles