• Summary
  • Contents
  • Subject index

Moderating Focus Groups is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard A. Krueger offers scores of tips and sound advice on how to become a master in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use, and strategies for handling difficult situations. Rookie moderators will find this book is an invaluable guide, and veteran moderators will discover tips and strategies for honing their skills.

Personal Qualities of Moderators
Personal qualities of moderators

When selecting a moderator, it is important to look for certain personal characteristics that have particular relevance to leading a focus group. These attributes have a profound influence on the nature of the group interaction and thereby affect the quality of discussion. Here are some personal characteristics that have been helpful to moderators.

Understanding of Group Process

The moderator should be comfortable and familiar with group processes. Previous experience in working with groups or training in group dynamics is helpful. Amy Andrews (1977, p. 128) expands on this requirement:

Since half of the moderator's function is to stimulate and guide the group, a knowledge of ...

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