• Summary
  • Contents
  • Subject index

Moderating Focus Groups is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard A. Krueger offers scores of tips and sound advice on how to become a master in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use, and strategies for handling difficult situations. Rookie moderators will find this book is an invaluable guide, and veteran moderators will discover tips and strategies for honing their skills.

Selecting the Moderator
Selecting the moderator

A couple of decades ago, there was no choice in who should moderate the focus group interview—it was the professional moderator. Over the past 20 years, a wider spectrum of people have developed focus group skills. We've had a sizable increase in focus group training opportunities during the past decade. Instructional manuals have been prepared, training sessions offered, and formal courses taught in conducting focus group interviews. All of this has produced greater numbers of people capable of conducting focus group interviews. Some people with virtually no training have conducted successful focus groups because of innate ability or just plain luck. Nevertheless, the odds clearly favor preparation, training, and experience.

You need either money or talent to do ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles