• Summary
  • Contents
  • Subject index

Moderating Focus Groups is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard A. Krueger offers scores of tips and sound advice on how to become a master in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use, and strategies for handling difficult situations. Rookie moderators will find this book is an invaluable guide, and veteran moderators will discover tips and strategies for honing their skills.

What You Need to do: During the Focus Group
What you need to do: During the focus group
Register Participants

If you need additional information on the focus group participants, you might want to consider a registration process. This procedure is commonly done in market research focus groups to verify that participants meet screening requirements for the focus group.

These registration forms are less frequently used in the public and nonprofit sectors because these organizations may already have the necessary background information in customer or employee files. If you don't already have ...

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