• Summary
  • Contents
  • Subject index

Moderating Focus Groups is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard A. Krueger offers scores of tips and sound advice on how to become a master in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use, and strategies for handling difficult situations. Rookie moderators will find this book is an invaluable guide, and veteran moderators will discover tips and strategies for honing their skills.

What You Need to do: Before the Focus Group
What you need to do: Before the focus group
Prepare Yourself Mentally

Moderators must be mentally alert and free from distractions, anxieties, or pressures that limit their ability to think quickly. Moderating a group discussion requires concentration and careful listening. Therefore, you should plan your schedule to minimize the risk of unexpected pressures that might limit your ability to concentrate. Moderators must be able to give their full attention to the group.

The moderator should be completely familiar with the questioning route. Typically, key questions will be limited to between two and five questions, with possible subpoints after each question. The moderator will have a list of questions but will use it only ...

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