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In: Moderating Focus Groups

Chapter 2: Guiding Principles of Moderating

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Guiding Principles of Moderating
Guiding principles of moderating
Be Interested in the Participants—Show Positive Regard

Moderator respect for participants is one of the most influential factors affecting the quality of focus group results. The moderator must truly believe that participants have valuable wisdom, no matter what their level of education, experience, or background.

Indeed, participants may have limited knowledge, hold opposing values to those of the researchers, or have seemingly fuzzy logic, but still the moderator listens attentively and with sensitivity.

After moderating three or four focus groups, the moderator will have heard the topic discussed in ...

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