• Summary
  • Contents
  • Subject index

Moderating Focus Groups is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard A. Krueger offers scores of tips and sound advice on how to become a master in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use, and strategies for handling difficult situations. Rookie moderators will find this book is an invaluable guide, and veteran moderators will discover tips and strategies for honing their skills.

Improving your Moderating Skills
Improving your moderating skills

Suppose that you want to improve your moderating skills. What might you do? Your skill in doing focus groups may not improve by practice alone. Indeed, practice doesn't make perfect if you are practicing the wrong skills. Practice just makes for deeper ruts. Here are some strategies that may guide you as they have helped us develop our skills.

Get Feedback from a Coach or Mentor

Pick your coach carefully. Locate someone who is skillful with focus groups and with whom ...

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