• Summary
  • Contents
  • Subject index

Moderating Focus Groups is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard A. Krueger offers scores of tips and sound advice on how to become a master in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use, and strategies for handling difficult situations. Rookie moderators will find this book is an invaluable guide, and veteran moderators will discover tips and strategies for honing their skills.

Rate Yourself: Check Sheets for Moderating
Rate yourself: Check sheets for moderating

We frequently hear questions like “How am I doing?” or “What do I need to do to improve?” We offer several rating systems for your consideration. Each reflects considerable experience on the part of the developers. Look over the criteria on each system and select those that best meet your needs. You'll notice that there is a fair amount of redundancy in the different systems. Pay particular attention to areas of commonality, for they represent criteria that cut across the different types of focus group interviews.

As you proceed, here are several points to remember.

  • Not all items are of equivalent importance. We have struggled with this issue, and we've decided that, because focus group interviews ...
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