• Summary
  • Contents
  • Subject index

Moderating Focus Groups is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard A. Krueger offers scores of tips and sound advice on how to become a master in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use, and strategies for handling difficult situations. Rookie moderators will find this book is an invaluable guide, and veteran moderators will discover tips and strategies for honing their skills.

The Rapid Focus Group
The rapid focus group

Sooner or later, you'll need to do a rapid focus group. A crisis will emerge, you will need information quickly, and you will rapidly assemble several groups to discuss the problem and solution. The rapid focus group is a focus group specifically adapted to accommodate emerging or immediate situations or opportunities. These quickly assembled focus groups typically have a limited number of questions and require speedy analysis. This section offers some suggestions to help you when you are considering this special type of focus group.

Rapid focus groups tend to be used in ...

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