• Summary
  • Contents
  • Subject index

Moderating Focus Groups is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard A. Krueger offers scores of tips and sound advice on how to become a master in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use, and strategies for handling difficult situations. Rookie moderators will find this book is an invaluable guide, and veteran moderators will discover tips and strategies for honing their skills.

Taking Notes and Recording the Discussion
Taking notes and recording the discussion

Focus group sessions are typically recorded in several ways: by field notes taken by an assistant moderator, by flip charts, and by a tape recorder. Written field notes are essential. Typically, the moderator will take brief notes, and the assistant will attempt to capture complete statements of the participants—especially those comments that may be quotable. The moderator's note taking should not interfere with the spontaneous nature of the group interview, and the moderator will be able to capture only brief comments by the participants. If the group has to wait until the moderator finishes taking notes, the discussion will hardly be comfortable, free-flowing, and relaxed.

The note taking should be done in ...

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