• Summary
  • Contents
  • Subject index

Moderating Focus Groups is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard A. Krueger offers scores of tips and sound advice on how to become a master in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use, and strategies for handling difficult situations. Rookie moderators will find this book is an invaluable guide, and veteran moderators will discover tips and strategies for honing their skills.

Assistant Moderator Responsibilities
Assistant moderator responsibilities
Tips on Selecting an Assistant

When selecting an assistant moderator, you should consider several factors to maximize the benefit of having an assistant. For example, your assistant can be a detriment if he or she just sits there, takes random notes, and misses important points. The quality of the focus group depends in part on your selection of a competent assistant. Consider the following suggestions.

Select someone with characteristics different from those of the moderator. These differences could be in demographics, language, experiences in the organization, past training, or a host of others. The diversity of the team enhances analysis.

Consider candidates who are concerned about the ...

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