Methods of Text and Discourse Analysis provides the most comprehensive overview currently available of linguistic and sociological approaches to text and discourse analysis. Among the 10 linguistic and sociological models surveyed in this book some of the more important are Grounded Theory, Content Analysis, Conversation Analysis and Critical Discourse Analysis. The book presents each approach according to a standardised format, which allows for direct systematic comparisons. The fully annotated lists of sources provide readers with an additional means of evaluation of the competing analytical methods. Interdisciplinary and international in its aim, Methods of Text and Discourse Analysis suggests the benefits both linguists and sociologists will derive from a more intimate knowledge of each others' methods and procedures. By enabling readers to compare, contrast and apply a range of methods and approaches this book will be an essential resource for both students and researchers.

Ethnographic Methods

Ethnographic methods

Within ethnography a distinction can be made between, on the one hand, various ethnographically oriented, more or less elaborated methods of analysis which can be applied to texts (including grounded theory, in the opinion of many authors), and, on the other hand, Dell Hymes's (1962) ‘The ethnography of speaking’.

Theoretical Origins

The theoretical roots of ethnographic methods are to be found in the anthropological and ethnological works of Bronislaw Malinowski, Franz Boas and in the linguistic studies of Edward Sapir. The core of ethnographic methodology is its ‘fundamental reflexivity’. All social research is based upon the human capacity for participant observation and the capability for reflecting upon it. ‘We act in the social world and yet are able to reflect upon ourselves and our ...

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