Methods of Text and Discourse Analysis provides the most comprehensive overview currently available of linguistic and sociological approaches to text and discourse analysis. Among the 10 linguistic and sociological models surveyed in this book some of the more important are Grounded Theory, Content Analysis, Conversation Analysis and Critical Discourse Analysis. The book presents each approach according to a standardised format, which allows for direct systematic comparisons. The fully annotated lists of sources provide readers with an additional means of evaluation of the competing analytical methods. Interdisciplinary and international in its aim, Methods of Text and Discourse Analysis suggests the benefits both linguists and sociologists will derive from a more intimate knowledge of each others' methods and procedures. By enabling readers to compare, contrast and apply a range of methods and approaches this book will be an essential resource for both students and researchers.
Chapter 5: Content Analysis
Content analysis is the longest established method of text analysis among the set of empirical methods of social investigation (Holsti 1968, Silbermann 1974, Herkner 1974). It is for the present, however, somewhat difficult to proceed on the basis of a homogeneous understanding of method, in view of the rich and varied literature on ‘content analysis’. Originally the term referred only to those methods that concentrate on directly and clearly quantifiable aspects of text content, and as a rule on absolute and relative frequencies of words per text or surface unit. Subsequently the concept was extended to include all those procedures which operate with (syntactic, semantic or pragmatic) categories, but which seek at least to quantify these categories by means of a frequency ...