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She can bring home the bacon, fry it up in the pan, and please her man: The popular media influence perceptions of women and their role(s) in society. But what of men? Indeed, men and masculinity have been the norm, the yardstick against which women–and the women's movement–have been measured. Although the development of men's studies has gained momentum, little has been published that focuses on the media and their relationship to men as men. Men, Masculinity, and the Media addresses this shortcoming. Scholars from communication studies, sociology, social studies, humanities, and political science investigate past media research on men and masculinity. They also examine how the media serve to construct masculinities, how men and their relationships have been depicted, and how men respond to ...

Gaze out of Bounds: Men Watching Men on Television
Gaze out of bounds: Men watching men on television

Men still have everything to say about their own sexuality.

HélfèneCixous (Jardine, 1987, p. 60)

If sexual orientation is a way of feeling, always unfixed and remade, what happens when, watching television, a heterosexual man's gaze alights on a male image it finds attractive? How do shows on commercial television (en)gender desire for heterosexual males? How do they make sexual roles and identities seem absolute, if they are in flux?

A look at a late-1990 episode of Evening Shade, a situation comedy with Burt Reynolds on CBS, might illuminate these processes. It might clarify how society maintains gender, with all of its separations and its discrepancies in power and privilege. ...

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