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She can bring home the bacon, fry it up in the pan, and please her man: The popular media influence perceptions of women and their role(s) in society. But what of men? Indeed, men and masculinity have been the norm, the yardstick against which women–and the women's movement–have been measured. Although the development of men's studies has gained momentum, little has been published that focuses on the media and their relationship to men as men. Men, Masculinity, and the Media addresses this shortcoming. Scholars from communication studies, sociology, social studies, humanities, and political science investigate past media research on men and masculinity. They also examine how the media serve to construct masculinities, how men and their relationships have been depicted, and how men respond to ...

Redesigning Men: Hegemonic Masculinity in Transition
Redesigning men: Hegemonic masculinity in transition

Culture is a struggle for meanings as society is a struggle for power.

JohnFiske (1987a)

The struggle for meaning is here, and it is a struggle of and for political criticism …

StephenHeath (1990)

This chapter attempts to think through some issues pertaining to the critical cultural analysis of the representation of men and masculinity on American prime-time television. There are many pitfalls that arise in such an endeavor, and there is a need to be reflexive about the location from which one (in my case, as a white, male, heterosexual academic) speaks and writes about masculinity, or as Tulloch (1990, p. 6) has put it, the “desires, practices, assumptions and discourses which make up one's agency as ...

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