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She can bring home the bacon, fry it up in the pan, and please her man: The popular media influence perceptions of women and their role(s) in society. But what of men? Indeed, men and masculinity have been the norm, the yardstick against which women–and the women's movement–have been measured. Although the development of men's studies has gained momentum, little has been published that focuses on the media and their relationship to men as men. Men, Masculinity, and the Media addresses this shortcoming. Scholars from communication studies, sociology, social studies, humanities, and political science investigate past media research on men and masculinity. They also examine how the media serve to construct masculinities, how men and their relationships have been depicted, and how men respond to ...

Men and the News Media: The Male Presence and its Effect
Men and the news media: The male presence and its effect
DavidCroteauWilliamHoynes

During the past two decades, scholars in sociology, women's studies, and communications have made a priority of studying the media's depiction of contemporary gender roles. This research has generally had two central features. First, most of the work has focused on advertising images, film, entertainment television, and popular magazines (Kalisch & Kalisch, 1984; Lysonski, 1985; Rak & McMullen, 1987; Rugfiero & Weston, 1985; Skelly & Lundstrom, 1981). Very little research has focused on gender roles in the news media. Second, with good reason, the depiction of women has been the primary focus of the little research that has looked at gender and the news ...

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