Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.

Library Research: Audiences of Radio Talk Shows

Library Research: Audiences of Radio Talk Shows

Library research: Audiences of radio talk shows

Searching in a library for information on a particular subject can be very much like looking for a needle in a haystack, especially if you don't know how to conduct your search. One of the more important parts of the librarian's job nowadays is information retrieval—that is, finding needed information using the library's resources. Many major university libraries have millions of books, plus magazines, newspapers, and all kinds of other documents (often in many different languages as well), and new material is coming in all the time. Thousands of new books are published every year in the United States, as well as seemingly countless numbers of scholarly journals, popular magazines, and government ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles