Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.

Depth Interviews: Favorite Singers and Recordings

Depth Interviews: Favorite Singers and Recordings

Depth interviews: Favorite singers and recordings

In the research assignment for this chapter, you will investigate people's favorite singers and recordings and try to find out why those people like certain singers and songs. You will do this by conducting depth interviews. A depth interview is really an extended conversation, but it has a different purpose from that of an ordinary conversation. In a typical conversation, people talk about their work, their families, events in the news, people they know, and so on. The conversation can ramble and move in many different directions. The depth interview, in contrast, is highly focused. It is conducted to get at particular issues, such as hidden feelings or attitudes and beliefs of which a ...

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