Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.

Social Roles: Television Soap Opera Characters

Social Roles: Television Soap Opera Characters

Social roles: Television soap opera characters

The concept of “social role” comes from social psychology and means, in everyday language, the behavior that is expected of people, given their places in particular groups or organizations. A role is generally understood to be a persistent pattern of conduct that is always connected with a particular situation. The term role comes from the theater, where it means a part in a play.

When we look at the way people behave in terms of their roles, we may be described as adopting a theatrical or dramatic point of view; we see life as being like a play in which everyone is playing roles (and not necessarily being or revealing themselves). Sociologists who adopt this ...

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