Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.

Research Logs

Research logs

Keeping a research log is a subject dear to my heart, because I have been keeping something like a log—a journal—since 1954, and have written more than 50 journals since that time. Most of my books, including this one, have come out of my journals. The term keeping is very important, for it suggests some kind of obligation, a sense of duty. You have to be faithful to your log and spend time writing in it regularly or it will be of little value to you.

A distinction should be made here between a research log and a diary. A diary, as it is generally understood, is a record of personal thoughts, of private experiences, that focuses upon activities one is involved with, ...

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