Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.

Writing a Research Report

Writing a research report

Good Secret Agents Don'T Keep Everything Secret

Throughout this book I have used the metaphor of the researcher as a detective or secret agent, trying to find certain kinds of information. Once you find the information you are looking for, you must tell someone what you've found—otherwise that information cannot be used. To communicate what you have found, you will usually need to write a report. There is a fairly standard way of writing up one's research, based on logic and the way our minds work.

Reports give researchers an opportunity to present their findings and to discuss the results of their research. The purpose of the research report is to offer a clear and unambiguous statement of what was ...

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