Summary
Contents
Subject index
Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.
Avoiding Common Writing Errors
Avoiding Common Writing Errors
A Note on Communication
When you come to write up what you have discovered in your research projects, you should remember that your main goal is to convey information to your readers in as clear a manner as possible. There are rules that we must obey when we write, just as there are rules we have to obey when we drive. You have to learn the highway code (and pass a test showing that you know the rules) to drive, and you must obey the rules if you don't want to be in a crash. We can get from point A to point B only because we all know the rules and follow them (more or less).
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