Summary
Contents
Subject index
Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.
Comparative Analysis: Images of Disneyland (and Disney World) in the American Popular and Scholarly Press
Comparative Analysis: Images of Disneyland (and Disney World) in the American Popular and Scholarly Press
Comparative analysis is one of the most common approaches to media research. The quotation from Lipset presented on the opposite page makes an important point—our knowledge tends to be based on our observation of similarities and differences among phenomena. In comparative research, we look for differences; by observing differences, we gain perspective. In the exercise for this chapter, you will investigate the differences between the popular press and the scholarly press in the United States in how Disneyland is viewed and presented. (Note: My use of the name Disneyland throughout this chapter should be understood to ...
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