Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.

Historical Research: Images of Shopping Malls in the Popular Press

Historical Research: Images of Shopping Malls in the Popular Press

Historical research: Images of shopping malls in the popular press

For this chapter you will make a historical study of the evolution of shopping malls in the United States and the ways these malls have been characterized in the popular press (or, as an alternative, you may focus on scholarly journals and books). Shopping malls have played an important role in American commercial culture and society, and you will find it interesting to see how they have evolved over the years and to examine how Americans’ attitudes toward them have also changed.

Problems with a Historical Perspective

History, in the context of this chapter, is understood to be an interpretation of the past made by historians (or writers ...

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