Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.

Experiments: Humor

Experiments: Humor

We often read about interesting and ingenious experiments that researchers in various fields have carried on and about what they have discovered. This is because we are naturally curious about ourselves and others and find descriptions of experiments fascinating. Many of the experiments that we read about in magazines and newspapers or hear about on radio and television have been conducted in the fields of medicine and other physical sciences. But there are also many interesting experiments done by social scientists that make the news.

What is an Experiment?

An experiment, for our purposes, will be understood to be a kind of a test that is held to do one of the following things:

  • demonstrate that a proposition is true
  • examine the validity of ...
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