Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.

Guided Research Projects

Guided Research Projects

Guided research projects

Many people are confused about research. They have fantastic ideas and crazy notions about what research is and who conducts it. An episode of the Nova television series on quarks, for instance, showed physicists and other scientists looking for an “elusive” submicroscopic particle and using huge devices that cost hundreds of millions of dollars. When many of us think of research, images of such scientists, or of chemists in laboratories or of physicists with gigantic particle accelerators, probably pop into our minds. Or we may visualize psychologists working with subjects who are hooked up to some kind of complicated device. We see research in these terms because that is how scientists, who we know conduct “research,” tend to be presented ...

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