The European media landscape is changing profoundly. In this wide-ranging and timely text, members of the Euromedia Research Group examine the ways in which national and supranational policy is reacting to these changes. The contributors consider: the consequences for broadcasting systems of satellite and cable delivery; the fate of public broadcasting under deregulation; the changes currently affecting print media and newspapers; the impact of media changes for political and social cultural life; and the significance of the Internet, the first true fruit of the telematic revolution in communication.
Chapter 9: Politicization in Decline?
Politicization in Decline?
Alongside notions of the programmatic diversity, cultural-pedagogic logic and non-commerciality of television, the issue of its delicate and often symbiotic relation to politics is also close to the heart of the European public service broadcasting ideal. ‘Broadcasting structures were a creation of the political and cultural (rather than the economic) system, established by law and sensitive to the prevailing political and social climate’ (McQuail et al., 1992: 9) and the introduction of public broadcasting in most, if not all, Western European countries has been accompanied by notions of ‘politicization’ and of ‘citizenship’. Both in the broadcasting laws regulating access and content, and in the political rhetoric of the time, there might have been uneasiness about the effects of ...