The European media landscape is changing profoundly. In this wide-ranging and timely text, members of the Euromedia Research Group examine the ways in which national and supranational policy is reacting to these changes. The contributors consider: the consequences for broadcasting systems of satellite and cable delivery; the fate of public broadcasting under deregulation; the changes currently affecting print media and newspapers; the impact of media changes for political and social cultural life; and the significance of the Internet, the first true fruit of the telematic revolution in communication.
Chapter 8: Commercialization and beyond
Commercialization and beyond
Looking Back to the Dawn of the ‘New Media’ Age
As far as Europe is concerned, the age of new media can be said to have begun at the start of the 1980s, prompted by two major innovations in communication: the arrival of satellite broadcasting and the computer-based text and image information services, known first as teletext and videotext. Both of these prompted widespread speculation about the consequences for established broadcasting systems and for the media as a whole. At that time, the typical electronic media ‘system’ of each country consisted of nationally exclusive radio and television broadcasting institutions, nearly all enjoying monopoly status, and nearly all publicly financed, owned or controlled and subject to close regulation. Supply was limited and it ...