The European media landscape is changing profoundly. In this wide-ranging and timely text, members of the Euromedia Research Group examine the ways in which national and supranational policy is reacting to these changes. The contributors consider: the consequences for broadcasting systems of satellite and cable delivery; the fate of public broadcasting under deregulation; the changes currently affecting print media and newspapers; the impact of media changes for political and social cultural life; and the significance of the Internet, the first true fruit of the telematic revolution in communication.
Chapter 7: Convergence: Legislative Dilemmas
Convergence: Legislative Dilemmas
Technological developments are an important component in the structural change in the European media landscape. This change is driven by digitalization, which breaks down the barriers between electronic media services. Mass-media legislation has hitherto been closely tied to the specific transport mode used (radio and television over the air, film and music via physical distribution, newspaper via print). Digitalization allows any content to be freely transmitted in any electronic transport mode. This convergence has clear implications for mass-media legislation.
Convergence involves a shift from legislation based on the social functions of media towards regulation addressing technical and industry policy issues. Convergence is also changing the media sector organizations. Dominant actors are repositioning to control the whole media process from content ...