The European media landscape is changing profoundly. In this wide-ranging and timely text, members of the Euromedia Research Group examine the ways in which national and supranational policy is reacting to these changes. The contributors consider: the consequences for broadcasting systems of satellite and cable delivery; the fate of public broadcasting under deregulation; the changes currently affecting print media and newspapers; the impact of media changes for political and social cultural life; and the significance of the Internet, the first true fruit of the telematic revolution in communication.
Chapter 3: Does Public Broadcasting Have a Future?
Does Public Broadcasting Have a Future?
The structure of European broadcasting is undergoing radical change. This chapter will examine how the structure of European television has developed since the beginning of the television era, and particularly how it has changed during the past decade. It also considers what is in store for television in the next few years.
In the beginning, there was one national television channel in each of the European countries. Television was believed to have great power and because the frequencies for television transmission were a scarce good, television was closely guarded and highly regulated. Public service responsibilities were attached to national television. As with radio, television was seen as an instrument of a unified national ...