The European media landscape is changing profoundly. In this wide-ranging and timely text, members of the Euromedia Research Group examine the ways in which national and supranational policy is reacting to these changes. The contributors consider: the consequences for broadcasting systems of satellite and cable delivery; the fate of public broadcasting under deregulation; the changes currently affecting print media and newspapers; the impact of media changes for political and social cultural life; and the significance of the Internet, the first true fruit of the telematic revolution in communication.
Chapter 2: The European Newspaper Market
The European Newspaper Market
The broadcasting systems of almost all Western European countries share some distinctly European characteristics, especially those which derive from public service broadcasting. When it comes to the newspaper industry, the similarities between the countries are less striking. We find private ownership and an extensive freedom of publication in all countries, but characteristics such as the number of independent newspapers, the existence of newspaper chains, foreign ownership, party political affiliations, the distinction between ‘quality’ and ‘popular’ press, state subsidies and the penetration of newspaper readership in society show very distinct differences between the countries of Western Europe. On the other hand, the pressures on the newspaper industry are similar in many countries, and although the starting points ...