The European media landscape is changing profoundly. In this wide-ranging and timely text, members of the Euromedia Research Group examine the ways in which national and supranational policy is reacting to these changes. The contributors consider: the consequences for broadcasting systems of satellite and cable delivery; the fate of public broadcasting under deregulation; the changes currently affecting print media and newspapers; the impact of media changes for political and social cultural life; and the significance of the Internet, the first true fruit of the telematic revolution in communication.
Chapter 13: Media Concentration: Options for Policy
Media Concentration: Options for Policy
Media Concentration and its Irritations
The history of European media policy can to a certain degree be regarded as a continued debate about the effects, results and consequences of media concentration. Besides having affected the print media in regular cycles, concentration has also affected broadcasting because private television competes with public service broadcasting and the latest development touches upon the convergence between broadcasting, telecommunications and computer-related information within a ‘global information order’. American and Japanese consortia have provided the world press with spectacular headlines following giant mergers between the hardware manufacturers, telecommunication operators and content providers such as film production companies. Sony/Columbia Tristar, CBS/Westinghouse, ABC/ Disney just top the list of giant mergers.
In Europe, ...