The European media landscape is changing profoundly. In this wide-ranging and timely text, members of the Euromedia Research Group examine the ways in which national and supranational policy is reacting to these changes. The contributors consider: the consequences for broadcasting systems of satellite and cable delivery; the fate of public broadcasting under deregulation; the changes currently affecting print media and newspapers; the impact of media changes for political and social cultural life; and the significance of the Internet, the first true fruit of the telematic revolution in communication.
Chapter 12: Debating National Policy
Debating National Policy
The changes in the electronic and broadcasting media sector, initially brought about by the recomposition of national media systems, in turn linked to the development of new media and general contextual changes, have resulted in a re-mapping of the media landscape of Europe. Defacto, in every country a coherent overall trend can be observed, evidenced in such commonplace terms as ‘public tendering’ and ‘deregulation’. However, even if there is no debate as to the general direction of this movement, what does give food for thought is the existence of differences in the how and when of these reforms in national media systems. We also need to pay attention to the fine detail of these inter-country differences.
The factors that account for national ...