The European media landscape is changing profoundly. In this wide-ranging and timely text, members of the Euromedia Research Group examine the ways in which national and supranational policy is reacting to these changes. The contributors consider: the consequences for broadcasting systems of satellite and cable delivery; the fate of public broadcasting under deregulation; the changes currently affecting print media and newspapers; the impact of media changes for political and social cultural life; and the significance of the Internet, the first true fruit of the telematic revolution in communication.
Chapter 11: The Media in the Age of Digital Communication
The Media in the Age of Digital Communication
The electronic superhighway and digital communication technology have led to a real media hype: the digital communication age will ultimately lead to the definitive end of the analog Gutenberg era. In this chapter we want to consider a number of critical questions concerning this so-called ‘digital revolution’. It is certainly not the task of a communication researcher to describe, analyse and evaluate in detail the actual digital communication technologies. We assume that the know-how for digital, multimedia, interactive communication technologies is available today. Therefore, the digital communication age is not primarily a technological matter, but mainly a social one. Technological change without social change is impossible. The ...