The European media landscape is changing profoundly. In this wide-ranging and timely text, members of the Euromedia Research Group examine the ways in which national and supranational policy is reacting to these changes. The contributors consider: the consequences for broadcasting systems of satellite and cable delivery; the fate of public broadcasting under deregulation; the changes currently affecting print media and newspapers; the impact of media changes for political and social cultural life; and the significance of the Internet, the first true fruit of the telematic revolution in communication.
Chapter 10: Media Use in the European Household
Media Use in the European Household
The household as a major site for leisure was confirmed throughout the 1980s and into the 1990s as European consumers bought more television sets and VCRs, radios and CD players, home computers and video games, and hooked up to cable and satellite television services. It is also the proposed site for the purchase and use of many new communications, multimedia and digitalized technologies. This chapter looks at the patterns of purchasing and usage of existing media technologies in the home and asks what these patterns might lead us to expect regarding the take-up of new technologies and services.
For corporations developing and hoping to exploit these technologies commercially this is vital but highly uncertain ...