Drawing on the work of international contributors Media Organization and Production examines a wide range of global-local media organizations and the production of different mediums and genres. Following the editor's introduction which sets out the principal differences of approach and defining debates, chapters address: transnational and national, commercial and public service corporations; international film and TV co-productions; children's television news production, the historical development of ‘liveness’ on radio, and music journalism; the politics and organizational forms of alternative media production including radical newspapers, video and the internet; and the changing ߢproduction ecology’ of natural history television. These topics are examined through a variety of theoretical and conceptual frameworks that help to illuminate how cultural production often involves a complex articulation of differing influences and constraints, both material and discursive, intended and unintended, structurally determined and culturally mediated. Together the chapters in this book help to recover this complexity and thereby help us to better understand the nature and output of today's media.
Chapter 3: Organisation and Production in Alternative Media
Organisation and Production in Alternative Media
To analyse practices of organisation and production in alternative media is not simply to explore a fascinating and generally overlooked area of media studies: it can also provide insights into mainstream practices. Through their emphasis on widening access to the processes of media production, alternative media practices highlight the limits of mainstream media practices. At the same time they demonstrate how some mainstream production techniques can be appropriated and redeveloped as parts of more inclusive, democratised media projects.
Before we can address questions of organisation and production in alternative media, we must first decide what we mean by ‘alternative media’. It is not possible in a single chapter to explore definitions in any depth (Downing ...