Drawing on the work of international contributors Media Organization and Production examines a wide range of global-local media organizations and the production of different mediums and genres. Following the editor's introduction which sets out the principal differences of approach and defining debates, chapters address: transnational and national, commercial and public service corporations; international film and TV co-productions; children's television news production, the historical development of ‘liveness’ on radio, and music journalism; the politics and organizational forms of alternative media production including radical newspapers, video and the internet; and the changing ߢproduction ecology’ of natural history television. These topics are examined through a variety of theoretical and conceptual frameworks that help to illuminate how cultural production often involves a complex articulation of differing influences and constraints, both material and discursive, intended and unintended, structurally determined and culturally mediated. Together the chapters in this book help to recover this complexity and thereby help us to better understand the nature and output of today's media.
Chapter 2: Corporate Media, Global Capitalism
Corporate Media, Global Capitalism
When one considers media, the role they play in society, and how they affect our economy, culture and polity, there are several approaches one may take. In the United States the dominant approach for much of the past few decades has been ‘mainstream’ and quantitative. By mainstream, I mean that the research accepted the existing media system (and social structure) as a given and unalterable (and, in effect, highly desirable); research then tended to emphasise measuring how the media system affected personal behaviour. More recently, in the United States and worldwide, there has been a surge in cultural studies approaches to media. This approach tends not to be ‘mainstream’, and it eschews quantitative methodologies. But the work ...