Drawing on the work of international contributors Media Organization and Production examines a wide range of global-local media organizations and the production of different mediums and genres. Following the editor's introduction which sets out the principal differences of approach and defining debates, chapters address: transnational and national, commercial and public service corporations; international film and TV co-productions; children's television news production, the historical development of ‘liveness’ on radio, and music journalism; the politics and organizational forms of alternative media production including radical newspapers, video and the internet; and the changing ߢproduction ecology’ of natural history television. These topics are examined through a variety of theoretical and conceptual frameworks that help to illuminate how cultural production often involves a complex articulation of differing influences and constraints, both material and discursive, intended and unintended, structurally determined and culturally mediated. Together the chapters in this book help to recover this complexity and thereby help us to better understand the nature and output of today's media.
Chapter 1: Media Organisation and Production: Mapping the Field
Media Organisation and Production: Mapping the Field
To understand media today we need to study media organisation and production in global and local contexts. This is so whether we are concerned with transnational corporations such as AOL-Time Warner, Disney, Sony, Bertelsmann, Viacom and News Corporation, media giants whose commercial operations traverse the globe and extend into the satellite heavens; whether we are focusing on national public service organisations besieged by forces of technological change, industrial convergence and political deregulation; or whether we are examining alternative forms of media production in which the commercially disenfranchised and politically hungry make innovative uses of communication technologies, both old and new, in their struggle to make a difference on the contested terrain of ...