Summary
Contents
Subject index
Making ethics accessible and applicable to media practice, Media Ethics: Key Principles for Responsible Practice explains key ethical principles and their application in print and broadcast journalism, public relations, advertising, marketing, and digital media. Unlike application-oriented case books, this text sets forth the philosophical underpinnings of key principles and explains how each should guide responsible media behavior. Author Patrick Lee Plaisance synthesizes classical and contemporary ethics in an accessible way to help students ask the right questions and develop their critical reasoning skills, both as media consumers and media professionals of the future. The revised and expanded second edition includes new examples and case studies throughout, expanded coverage of digital media, and two new chapters distinguishing the three major frameworks of media ethics and exploring media ethics across new media platforms including blogs, new forms of digital journalism, and social networking sites.
Conclusion
Conclusion
From such crooked wood as man is made of, nothing perfectly straight can be built.
—Immanuel Kant
This book began by claiming that ethics goes to the heart of who we are as individuals and as a society. Ethics requires us to think deeply about the judgments we make and about the assumptions embedded in those judgments. It requires us to consider our motivations, our relations with others, and what duties we have as a result of those relations. This book also began with the caution that ethics is about asking the right questions rather than reaching the “right” answers, and that this is a reason many find the topic frustrating. The key principles emphasized in Chapters 5 through 10 were chosen and depicted with ...
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