Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing technologies affect the conduct and performance of media industries, and why the United States dominates trade in information and entertainment.
Chapter 9: Monopolistic Competition and Oligopoly
Why were video stores very profitable in the early 1980s but not now? What has caused the fall in profits of commercial television broadcasters and the “crisis” in public broadcasting? Why did the Hollywood majors form the Motion Picture Export Association of America in 1945? What is conscious parallelism, and what judgment on this behavior was made by the U.S. Supreme Court in Theater Enterprises, Inc. v. Paramount Film Distribution Corp.? Why has Disney established a reputation for bringing legal actions against any person or company it perceives as encroaching on its brand-name copyrights? Why did Chapters (a large Canadian book-selling chain) follow a policy of having two or more bookstores in each major Canadian market? Why was ...