Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing technologies affect the conduct and performance of media industries, and why the United States dominates trade in information and entertainment.  

Revenue, Profit, Risk, and Managerial Decisions
Revenue, profit, risk, and managerial decisions

Should a broadcaster schedule expensive programming with lots of audience appeal or cheaper programming? How should Bell Atlantic have decided which supplier to award with a $3 billion order for digital switches in the late 1980s? Why have U.S. broadcasters been reluctant to use the additional spectrum provided for a high definition television signal for this purpose rather than for multiple new analogue signals? How should a decision be made as to whether to establish a small Internet-based business? How can a movie make $100 million at the box office without making a profit? Why are many media industries inherently risky, and how do producers and distributors try to reduce this risk? Why are ...

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