Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing technologies affect the conduct and performance of media industries, and why the United States dominates trade in information and entertainment.  

International Trade
International trade

Why does the United States dominate trade in movies and television programs? Why does a single country within the region dominate regional and linguistic television program markets? Should every nation strive to have a significant film industry? Is protection of cultural industries justified? Are there cultural industries or just entertainment industries? Why is trade in films and television programs so controversial? Why is the United States in a constant battle over cultural products with countries such as France and Canada at international trade negotiations? Does the United States sell television programs abroad at unfairly low prices? What are the effects of domestic content requirements for television programming? Why do most economists favor freer trade? This chapter will provide you with insights and, ...

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