Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing technologies affect the conduct and performance of media industries, and why the United States dominates trade in information and entertainment.
Chapter 12: Labor Markets
What would be the effect of an increase in demand for videogames on the salaries and employment level of software engineers? What would be the effect of a fall in the price of computer software used for computer-generated special effects on the demand for stuntmen, their wages and employment? Why do many pop stars work relatively few hours? What has been the effect of the depreciation of the Canadian dollar on the wages and employment of Canadian film crews and on the wages and employment of American film crews? What would be the effect of the formation of a union on the wages and employment of film crews? Why have movie projectionists suffered big reductions in wages? Why do superstars, whether a ...