Media Economics: Applying Economics to New and Traditional Media differs from ordinary media economic texts by taking a conceptual approach to economic issues. As the book progresses through economic principles, authors Colin Hoskins, Stuart McFadyen, and Adam Finn use cases and examples to demonstrate how these principles can be used to analyze media issues and problems. Media Economics emphasizes economic concepts that have distinct application within media industries, including corporate media strategies and mergers, public policy within media industries, how industry structure and changing technologies affect the conduct and performance of media industries, and why the United States dominates trade in information and entertainment.  

Introduction and Overview
Introduction and overview
Why Media Economics?

This book sets out the economic principles and concepts needed to understand media industries and issues. Most of the applications are real-world examples drawn from countries such as the United States, Canada, the United Kingdom, and Australia.

Media industries have customarily been defined in terms of a distinct product distributed in a particular way—books, magazines, television, radio, music, film, and video, for instance.

In the new digital economy, the content provided by many of these formerly distinct industries can be distributed via the Internet and read, viewed, or listened to on a personal computer (PC). E-mail can be read on a TV screen, and telephone messages can be routed over the Internet. With convergence, companies such as AOL-Time Warner in ...

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