Media Anthropology represents a convergence of issues and interests on anthropological approaches to the study of media. The purpose of this reader is to promote the identity of the field of study; identify its major concepts, methods, and bibliography; comment on the state of the art; and provide examples of current research. Based on original articles by leading scholars from several countries and academic disciplines, Media Anthropology provides essays introducing the issues, reviewing the field, forging new conceptual syntheses.

The Emergence of Religious Forms on Television

The emergence of religious forms on television

Fruitful research programs sometimes benefit from a risk-taking strategy. They derive their advantage from an imaginative and challenging yet methodologically controlled crossing of borders between traditional academic disciplines. When this happens, a concept or model familiar in one discipline can be used in a new way in another field. If we understand the theoretical apparatus of an academic discipline as analogous to, say, a pair of glasses that make certain things visible, these glasses are, in this case, being used to look at fairly unfamiliar material, material not normally analyzed by this specific set of spectacles. For researchers who want to keep their disciplines neatly separated and “clean,” such an endeavor—to borrow ...

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